For the second half of Summer in 2018, I focused on a personal project for a fake photography client named Birdie + June. The goal of the project was to create beautiful branding and a simple and strategic website on Squarespace.
With each step, I treated the project like it was a real client. From brand strategy to moodboard, to branding, and the website strategy and design I was focused on creating design work that would help this client (albeit fake) establish and grow her business.
Although this design project was for a fictional client, just like with all of my projects I had to make sure I was clear on the ideal client for the business. I decided that was an adventurous couple who is ecstatic about committing to each other and beginning a new chapter in their lives. They love traveling, so they knew right away they wanted a destination wedding with photos that capture not only they love they have for each other but one of the most special days of their lives.