Earlier this month I talked about how strong branding can help you book more clients, so it’s only natural to think about the next steps, which would be working with a designer to develop that branding for your business. Let’s be honest, there’s no shortage of designers out there to work with on branding, but it’s not as simple as picking a name out of a hat and moving forward. It’s also not as simple as just putting a couple things together and calling it your new brand.
When you’re getting ready to invest in a custom brand design, there are some important things to consider to make sure the investment actually benefits your business instead of turning out to be a waste of money. I want to help you make sure you’re getting the most bang for your buck and a new brand design that’s going to help propel your business forward, so today I’m breaking down the four biggest mistakes to avoid when getting custom branding.