I’m so excited for my most recent client, Megan, and the launch of her new branding and website. It’s such a unique experience to work with another designer, and I am truly honored that she trusted me to help craft the branding for her business. Together we created her logo, business cards, and newsletter design all of which is full of bold colors that are as vibrant and fun as Megan’s personality!
When she first reached out to me, she felt like she needed help in terms of a direction. She already had general colors, fonts, and inspiration that she loved, but she was ready and willing to work with me to pull everything together, refine it, and develop her brand.
With Megan’s project, we really focused on nailing down the brand strategy before designing a single thing. It’s super important to me to have a clear understanding of the brand and the audience so I know who I’m designing for, so we uncovered her why, audience, and sweet spot where she profits to develop a strong brand strategy which led into a nostalgic, fun, and vibrant moodboard.
The really fun thing for me when developing Megan’s branding was combining two total opposites: vintage and modern. I knew almost immediately after seeing the beautiful “Cupcakery & Co” logo in the moodboard that a chunky serif would be great for Megan’s brand, and next came pairing it with a modern sans serif font.
We went through a couple rounds of refinements to get the logo exactly right, but I absolutely love how it turned out. Of course, I may be a little biased because let’s be honest, how could I not love a brand with that bold pop of teal?! I mean, I seriously love how the logo pops on the teal background of her business cards!
After working on developing her branding, Megan went on to design her own website on Squarespace, and I just love how she put her brand guidelines to use when pulling it all together.
Hear how Megan felt about our project together:
“I felt great about my brand before getting started with Kory, but I knew I needed outside perspective on how to streamline and simplify. Now I feel like my brand is perfect – it’s whittled down to exactly what I was hoping for. I’m not panicking about how to keep visual consistency, I just KNOW how to do it. Kory is an efficient professional who very clearly communicates her deliverables, process, and schedule. She will fulfill these obligations to a T and leave you with a brand that is simple and beautiful.
I’m so thrilled for you, Megan, and I can’t wait to see how your brand grows over the years to come!
Looking to get a new and more unique brand design this year? Then let’s chat, friend! I specialize in creating purposeful and beautiful branding so you can focus on doing what you love and growing your business. I’m currently booking new clients for fall 2018, and I’d love to chat about how we can work together to create something that helps you start reaching your goals. Get in touch to learn about what I can do for you and your brand!