I’m really excited to be sharing another new project with you guys today. Even though I still have another project to share, this is one of my most recent launches, and one that I’m most excited about how it turned out. So without further ado…
This project actually came to Coded Creative, and I have to admit that at first I was a little hesitant on it. Two sisters were asking for a really unique project: they wanted one brand that had two separate factions. They had specific ideas on how the two brands would work together both with the logos themselves and with the blog designs, and I was a little intimidated at first. However, once we got started, I was excited to be working on such a unique project.
When we got started collecting the visual inspiration for their brand, I fell in love. I’m all about white and light colors, and it was obvious this brand was going to be focused around soft touches of color and minimal design. This definitely came through in the final moodboard, which you can see below.
Through the visual inspiration, we established that we would use a little texture in the logo itself, and work on incorporating more color throughout the blog design. We ended up going with darker colors than what’s shown in the moodboard primarily to be able to use them with text and buttons, but I still think the darker colors work really well.
As I mentioned before, this project was really unique because they wanted one brand but two separate parts. I solved this by creating the parent logo with two variations for the separate blogs. You can see the primary logo at the beginning of the post, and the two separate variations below.
The solution might seem pretty simple, but I like to think that it’s quite unique to their brand. Incorporating the two different taglines was clearly the best way to differentiate the unique brands, and I thought using the script font in them were a great way to call attention to the type of content the audience can expect from that specific brand.
The Blog Design
The next problem we faced was how to incorporating these two brands together and have them work back and forth with each other when it came to the blog design. It was important to the ladies that people knew instantly which site they were on, but that their audience could also easily make their way to the other content if they were interested. This certainly gave me new things to think about as I approached their blog design, but I think we solved it perfectly.
Aside from using the different logos, we add a fun “You are here” section to the top of the site with buttons to each of the two unique brands. When you navigate to the other site, then “You are here” moves to the correct size as a fun reminder of which site and content the visitor is viewing. All of the credit for making that actually happen goes to Krista! I swear between my design and the clients’ requests, we definitely threw her some more unique features to figure out, but as usual, she not only made it happen but made it ridiculously easy for them to update things down the road.
To top of such a great project, here’s what Cami had to say about it all:
[Kory and Krista] took on this pretty complicated custom design work like it was nothing and wowed us with their skills. If you are looking for digital or web design work, I highly HIGHLY recommend these gals.