I’m so excited to finally be sharing this project with you guys! This project started a little bit different than most of my projects do as it was Courtney’s dad who reached out to me with interest in having me build a blog for her. After a quick chat on the phone, we had a plan for moving forward, and not long after Wanna B MD came to life!
One of the things I talked about with her dad while we were on the phone was what they envisioned this blog to be and what they were hoping to get out of it. Most of my previous clients use their blog to talk about things as a hobby or with the goal to grow their business, but this project was totally different. Courtney was looking to start Wanna B MD to document her journey of going to school to be a doctor. When I heard that and the name, I absolutely loved it!
The Brand Style
Of course the first part of our project was to work on establishing the style for her new brand and blog. When she sent over the link to her Pinterest board, I about fell over. It was gorgeous, and that’s totally reflected in her moodboard below.
Once we had finalized the brand style, I knew right away that blues and grays were going to be her colors. As much as I love playing with the feminine colors of my other projects, I really enjoyed exploring a very different palette for this project. I also knew that we were going to have some sort of handwriting or script font in her logo. We kept this clean and minimal style in mind as we moved forward with both her logo and the blog design.
The Final Brand + Blog Design
I absolutely adore how everything came together for this brand. The logo is simple, and it couldn’t be more perfect that “MD” is in a script font because it totally reminds me of doctors’ messy handwriting! The design will also be easy to modify when Courtney becomes a doctor. “B” is her last initial, so I could totally see this logo being modified to say “Courtney B MD”!
I went outside of my normal style for her blog design, and I really love how it ended up. The overall design is still very much minimal and my style, but I really liked the idea of using her gray as the background color for the site instead of white. I think it’s just the perfect setup to let her content stand out even more.
Overall, I absolutely loved this project and working with Courtney to bring it to life! Be sure to head over to her site and check out her blog!