I started my business in 2012, and since then I’ve tried many, many different things, worked with 100+ incredible clients, and collaborated with truly amazing women. It’s been fun to look back at all of the work I’ve created over the past four years, but it’s just as interesting to look back and see all of the different things I’ve done that have truly made an impact on my business.
While thinking about the different things I’ve done since starting my business, I realized that there are four things I can pin point as being real game changers for my business and my personal life, and I wanted to share these things with y’all today!
Investing time + energy into my email list
It’s probably a no-brainer that I’m talking about my email list, since I have a whole course about email lists, but it’s definitely true that investing time and energy into my list has been one of the best things I’ve done. I started my list in 2013 (my first email went out to 9 people, I checked this weekend :), but I didn’t really know what to do with it at first.
Last year, I started to take time to write and send high value and exclusive content, and it was one of my best decisions. Sending random content whenever I felt like it didn’t get me a lot of response, and it didn’t encourage people to stick around for more. When I started sending more valuable content, I grew my list faster, started generating sales on my ebook and then my course.
Having a really amazing group of subscribers on my list also led me to creating a Slack community, which has helped my blog and business even more. Your audience is key when it comes to working on your brand, and having that place to get to know my subscribers even more helped me get more ideas for content and big ideas for my brand!
[clickToTweet tweet=”Investing energy into your email list can lead to sales + more ideas for your blog and business” quote=”Investing energy into your email list can lead to sales + more ideas for your blog and business”]
Constantly refining my processes
When I first started my business, I’ll be honest: I didn’t really know what I was doing. I had a basic idea of the process I should have thanks to my design classes in school, but it was definitely a learning curve to apply those to work with another person. I started checking out what other people were doing so I could create a better plan.
Since then, I’ve worked to refine my process to create a better experience for clients. This includes making sure that I’m asking the right questions at the beginning of the project, and ending the project by giving my clients more than enough files to move forward with their new design.
I’ve also tweaked how I do things to save myself time and frustration. It’s hard to believe now, but I used to create invoices in Illustrator for every single client. I’d type the same emails over and over to book the project, get feedback, and wrap things up. Using software to help quickly create invoices, send contracts, and collaborate with clients has saved a lot of time, which allows me more time to focus on doing what I love.
Creating my mastermind group
If you’ve been following me for a while then you know that in October of last year I created a small mastermind group for a few ladies who were working on launching courses. This decision has literally changed the game for my business.
Having that mastermind group gave me a group of women who were familiar with my niche that I could bounce ideas off of when I was creating Kickstart Your List. Even those moments where I was second guessing if anyone would want the course and planning the launch uncertain of what exactly was the best way to go about it, they were there to keep encouraging me and share their opinions.
Since then, we’ve moved on from being course-centric, but it’s still been an incredibly valuable group for my business. Since we’re all in a similar line of business (three of us are designers, and one is a web developer), it’s been great to ask questions and get feedback on our ideas. We also help hold each other accountable when it comes to following through on our big ideas and lifting each other up when we have tough days or challenging clients.
[clickToTweet tweet=”Participating in a mastermind group can be one of the best things you do for your business” quote=”Participating in a mastermind group can be one of the best things you do for your business”]
Cultivating multiple streams of income
It seems like everyone is trying to work toward making their business totally passive, but I’ve just been working on trying to create multiple income streams, including my 1:1 client work. I’ll be honest, I love making the money even when I’m not working, but I love what I do with my clients too much to not want to do it anymore.
Creating multiple streams of income has allowed me to diversify the way I spend my time and how exactly I help people. While I know that my primary expertise and the way I can help people is through design (I went to school for it, after all), but after working and blogging for 4 years, I know I can help people in different ways. By creating courses, ebooks, and coaching / mentoring services, I’m able to help people who may benefit from working with me even if they don’t need my 1:1 design services.
Creating these multiple streams of income also gives me that way to make money even when I’m not working, as I mentioned earlier. Obviously this is one of the best benefits of multiple streams, and in fact, one of the more recent ways this has helped me was when I made a little bit of money in May, regardless of the fact that I took the month off.
What are some of the best things you’ve done for your business?
We’re all trying a lot of things for our business, so I’d love to hear if you’ve done anything for your business that you feel made a big difference. Let me know in the comments!