Over the past couple of weeks we’ve been talking about all things email marketing around here, so it makes sense that some of you would already have an email list. However, every single day more and more passionate people are launching blogs of their own and stand a little uncertain on what steps they should be taking to not only establish themselves, but also skip a few of those in-between steps of trying to grow their brand in general.
I strongly believe that no matter where you are in your blogging journey or what niche you’re writing under, your brand could strongly benefit from having an email list. That’s especially true if you see yourself ever wanting to launch any sort of product or service that you expect your audience to buy. I totally understand, though, that some people aren’t necessarily convinced that now is the best time to start investing time and energy into something else.
So in today’s post, we’re going back to the basics on email marketing, and I’m going to share four of the most amazing benefits I’ve personally seen by having my own list in hopes that it’ll encourage or inspire you on your own journey.
Connect with your readers on a deeper level
One of the great things about blogging and social media is that you get to connect with people. Since starting this blog I’ve met so many amazing women (and a few men) that I never would have met or heard of otherwise, and they inspire me every single day. The challenge, though, is how you create content that really fosters relationships not just with yourself but also with your brand, especially in a space like social media, where things are moving so quickly it’s hard to grab attention and hold it.
This has been probably the best benefits of having an email list for me. It’s helped take average connections that I get with my readers and turn them into real relationships where we’re supporting each other and cheering each other on throughout our journeys.
Truth be told, you don’t have to spend a lot of time or share really personal content with your audience to help drive those relationships. In fact, the best way to start is to just share the story behind your brand, why you do what you do, or why you got started. People love hearing what led you to where you are, and this drives a more personal connection because the story behind what you do is likely personal to you.
[clickToTweet tweet=”Haven’t started an email list yet? Here are 4 great benefits for having one!” quote=”Haven’t started an email list yet? Here are 4 great benefits for having one!”]
Always own your email list + be in control
Over the past few months we’ve seen some significant changes with the way Instagram is doing things, and it’s nothing new since Pinterest and Facebook are regularly making updates to their algorithms. Those changes are one thing, but consider what would happen to your audience if one of the platforms you’re regularly using decided to shut down entirely. Some people may follow you on other platforms, but there’s a significant chance that you’ll lose the majority of your audience with the platform should that ever happen.
Another great benefit of having an email list for me is that instead of investing a lot of time (or money) into trying to build an interested and engaged audience on something like Facebook only to then have to invest more when the algorithm changes again, I’ve had complete control of my list. I don’t have to worry that my audience is going to disappear if for some reason Instagram or Twitter stops being a thing.
Even if one day my email marketing platform decided to shut down or if I wanted to try a different platform out, I’d still be able to export my existing list of subscribers and take them with me to the next place. Social media just doesn’t allow you to do that.
Direct access to your most interested audience
I touched on this a little bit earlier, but it’s hard to make an impact on social media since we all follow so many people. It’s easy, even if you’re not following 1k+ other people, to miss out on someone’s post on any platform. In fact, in many cases you have to pay just to make sure that your followers actually do see your posts (ahem, Facebook). However, even if someone sees your post doesn’t necessarily mean that they’re interested in what you’re saying, right?
When it comes to email lists, though, you know two things for sure –
- They liked you enough to invite you into the sacred space that is their inbox
- Because they liked you that much, they’re probably pretty interested in what you have to share
Those two things mean that you have direct access to the people who are most interested and will likely be the most engaged with what you’re sending. You know that your email will be seen, and you don’t have to pay extra to guarantee that. However, this also means that when you get great engagement on your emails you are getting a better idea of what the rest of your audience may be interested in seeing. This could even give you insight into what product or service your audience would be interested in investing in from you. I don’t know about you, but that’s almost enough of a benefit to make most people start their email list like yesterday!
[clickToTweet tweet=”On the fence about creating an email list for your brand? These 4 benefits will help you decide” quote=”On the fence about creating an email list for your brand? These 4 benefits will help you decide”]
It’s proven to be more effective to drive sales
At this point in the blogging community almost everyone has a product or service that they’re trying to sell. A great place to start driving traffic to your sales page or work with me page would be social media, but just because someone is following you on social media doesn’t necessarily mean that they are interested in hiring you for buying from you. That translates to a whole lot of time spent doing social media marketing, but not a lot of return on investment.
On the other hand, because you already have a list of subscribers who are very interested in what you do, you’re actually also creating a list of people you are most likely to buy from you should you pitch something to them. They already love you, your content, and what you do, so it wouldn’t be a huge leap to expect them to buy from you.
Also just going off of the last two points you’re subscribers are guaranteed to see your email with your pitch; however, your social media followers may never see your posts about what you’re selling. So right off the bat, your email list is already proven to be much more effective in driving sales and generating income. In fact, this is why I believe that even product based businesses should have an email list.
So what do you think? Will you be creating your own email list?
I know that creating an email list adds another list of tasks to our to do list, but I hope that I’ve shown you just how amazingly beneficial having a list for your brand can be. If you don’t already have an email list, I would love to hear whether or not this changes your mind about them in the comments! If you do already have an email list, let me know if you’ve seen some of the same benefits with your own subscribers.
I’m so happy to say that enrollment for Kickstart Your List is finally open again, and this time for good! I’ve made lots of great updates to the content, and I added a few new bonuses for those who enroll. When you invest in the course, you’ll get –
- 7 step-by-step in-depth and intentional modules where I teach you everything from A-Z from figuring out what to email your list, growing your number of subscribers, and what to do afterwards, all in specific ways.
- Plenty of videos in the tech training guide, where I walk you through doing all of the technical aspects of growing your list and using the popular email marketing platforms
- List building tips from 10 amazing ladies in the creative industry
- Answers, feedback, secrets, and fellow students who want to celebrate your success with you in the Student Hangout Facebook group
If you’re interested in checking out more details about the course, click that image above or the link below! I hope to see you in the course! :)