launch | champagneista

I’m so excited to be sharing another project launch with y’all today! My work with clients has been pretty steady, and I’ve been so lucky to work with some really amazing ladies so far this year. This project officially launched just over a month ago, and I’m really happy to finally getting around to sharing it with you guys!

Kim got in touch with me around late January with interest in getting a new design and transferring her site from Blogger to WordPress. She had been referred to me by a previous client, so I knew that we were going to be a great match from the start. Kim was so easy going throughout the entire project, and we’re both just thrilled with how everything turned out!

When we got started on Kim’s moodboard, I knew even more that this project was going to be a fun one! She had previously told me that she wanted a more sophisticated design, so we went from her having a hot pink and gold look for her brand and blog to something a little softer yet still fun. I loved the idea of incorporating a few different shades of pink to play off of each other, so we went with those as well as a fun gold foil for her logo.

All of my blog and web design projects are built around this one idea: to let the content sit center stage and the design beautifully complement it. This was especially true for Kim’s blog, since she’s primarily a fashion blogger. I knew she’d be sharing a lot of outfit photos and I didn’t want the rest of the design to distract from that. The design should slip nicely into the background but still be present in the details, like Kim’s playful “I’m so pinning this!” pin it button and the special pops of personality and more gold foil on her About page.

This project turned out minimal yet fun, and I’m so happy with that. I’m even happier that Kim is just as pleased with the final look. You can check out her live design right here!