Goodness, it’s been a looong time since I shared a design project with y’all! I’ll be honest: this year has been pretty busy so far. It wasn’t until lately that things really started slowing down. In January, I got started straight back to work on some really amazing projects after the holidays, and this project was one of them!
I’ve been following Amber for almost as long as I’ve been blogging, so when she got in touch with me in mid-December with interest to revamp her whole branding and blog design, I was truly honored! I knew from other conversations that her focus was changing with her blog, and I was thrilled that she was willing to trust me with the project. I can honestly say that this is one of my all-time favorite projects – both the design that was created through it and the collaboration with the client.
We got started on Amber’s project as soon as I got back to work in January, and I was really eager to see what she was being inspired by with her design. The sites she’d sent over in December were sites I was also incredibly inspired by design wise, so I knew that we’d be on a similar note from the start. We ended up creating this gorgeous moodboard for the project as a whole, and I couldn’t be more in love. I really feel like it’s a great interpretation of Amber’s blog, and once it was approved I was even more eager to move forward.
The main thing I took away from all the inspiration I’d gotten from Amber as well as her description of what she was wanting for the new design led me to create a minimal, yet strong design for her brand overall. When I said that this project was a collaboration, I truly meant it. Amber gave such clear and concise feedback throughout the design phase that it was so easy to take what I had and meet her halfway. I feel like we created a design that reflects my work and her inspiration so perfectly.
When we were getting started Amber asked me if she could send over some screenshots of her inspiration for the blog design itself. I’m not going to lie to you – that’s usually not something a designer wants to hear. From our perspective, that usually is a key indicator that you’re very set in what you want things to look like. However, I was really intentional with not taking too much inspiration from what she sent over while still taking certain elements, and I was so excited when Amber liked it. For her blog, we created this strong main page, added unique elements to her single post page, and even gave her About page some flare.
Overall, the project is (like I said) one all my all-time favorites. I’m so happy with how it turned out, and I’m even more touched that Amber is as well. You can check out her live design here!