kory.

mama, wife + life

November 20, 2015

launch | southern farmhouse revamp

Well, y’all. I keep saying I’m going to share more design work, but then I get busy with current clients and never get around to it. This project has been wrapped up for nearly a month now, and even though it took me a while, I’m so happy to finally be sharing it with y’all.

Southern Farmhouse Designs | branding + website design by Kory Woodard

The name of this brand might sound familiar, and it’s because I worked with Ashley and Jessi around this time last year to pull their branding together and create a basic blog design. At the time, we took a logo design that they had purchased on Etsy for their branding and then I built a simple blog design to compliment their logo.

This time around, though, we ended up completely revamping the brand. Unfortunately, these lovely ladies realized what I think most people don’t: in most cases when you buy a logo on Etsy, you’re not getting exclusive rights to it. This means that someone else may be using the same exact logo design just with a different name. While that might work when you’re just getting your blog or business going, it’s not great when you’re trying to really establish and grow your business, which is why we decided to do a total overhaul!

Southern Farmhouse Designs | branding + website design by Kory Woodard

I had such a blast working on this new design for their brand. Lately, it seems like I’m loving strong serifs, so one popped into this project along with a modern script and a sans serif! We kept their colors relatively the same and made sure to create a secondary mark that could be used around the web in conjunction with their primary logo and variation.

Southern Farmhouse Designs | branding + website design by Kory Woodard

In addition to revamping the logo, we ended up adding a few more pages to their blog making it more like a little home for their brand. We added a Home page and portfolio, which I have to say is full of gorgeous spaces. Seriously – these ladies know what they’re doing! We also cleaned up their navigation and the blog’s sidebar, to make things a little more easy to navigate for their viewers and potential customers.

If you want to see the live site, you can check it out here!

P.s. If you’re looking to get new branding or a new web / blog design, I’m currently booking for January + February! Let’s chat and see what I can do for you!

Posted In: my work

hey there, I’m kory


I’m a mama, wife, dog and nature lover. I live for a warm chai latte in the mornings, reading before bed at night, and loving life with my family every second in between.

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