kory.

mama, wife + life

October 19, 2015

launch | sam loves cheese

It’s been way, way too long since I’ve shared a project launch with y’all. This year hasn’t been quite as busy as last year, but instead of more projects, I’ve been taking on larger projects like branding + websites. I’ve had a few bloggers on my client list over the last couple of months, and I’m really excited to start sharing more design work with y’all.

Sam Loves Cheese | Branding by Kory Woodard

First up: Sam Loves Cheese. Isn’t this the most unique name? Samantha contacted me back in late July with interest in getting some branding and a blog design done for a new blog she was looking to start. I absolutely loved the style she sent me as her inspiration; she mentioned that she was sort of a mix of two styles: she has lots of tattoos, but she loves fashion and makeup! I knew it would be a totally different style to work on, so I was excited to work with her on creating something that combined the two sides of her!

inspiration board for sam loves cheese | by kory woodard

The moodboard came together so quickly! I wouldn’t say it was too easy, but I definitely have certain pins for these more edgy projects (wishful thinking, maybe?) and I was excited to call on them for this project. It was pretty obvious from the get-go that we’d be focusing on a black / white monochromatic color scheme. Samantha wanted a little bit of color, so we went with a muted blue that would add a little softer edge to the brand itself.

sam loves cheese branding by kory woodard

The overall design process with Samantha was so smooth and fun. She was really open to everything I was presenting and even loved the cheesy (haha, get it?!) mark that I presented with her blog design mockups.

It was so much fun bringing this design to life. I knew I wanted to do two new things that I hadn’t for other projects, which was a full-width Instagram feed in the footer, and a fun gradient, partial background color for the About page. Both were certainly interesting getting to work, but I managed to accomplish them and I couldn’t be happier about it. The live design turned out really nice, and the blog design is such a nice extension of the overall branding. You can check out the live design to see for yourself!

sam loves cheese blog design by kory woodard

P.s. If you’re looking to get a rebrand or a new blog design, I’m currently booking new projects. You can see my portfolio and contact me if you’re interested in working with me!

Posted In: design, my work

hey there, I’m kory


I’m a mama, wife, dog and nature lover. I live for a warm chai latte in the mornings, reading before bed at night, and loving life with my family every second in between.

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