It’s been way, way too long since I’ve shared a project launch with y’all. This year hasn’t been quite as busy as last year, but instead of more projects, I’ve been taking on larger projects like branding + websites. I’ve had a few bloggers on my client list over the last couple of months, and I’m really excited to start sharing more design work with y’all.
First up: Sam Loves Cheese. Isn’t this the most unique name? Samantha contacted me back in late July with interest in getting some branding and a blog design done for a new blog she was looking to start. I absolutely loved the style she sent me as her inspiration; she mentioned that she was sort of a mix of two styles: she has lots of tattoos, but she loves fashion and makeup! I knew it would be a totally different style to work on, so I was excited to work with her on creating something that combined the two sides of her!
The moodboard came together so quickly! I wouldn’t say it was too easy, but I definitely have certain pins for these more edgy projects (wishful thinking, maybe?) and I was excited to call on them for this project. It was pretty obvious from the get-go that we’d be focusing on a black / white monochromatic color scheme. Samantha wanted a little bit of color, so we went with a muted blue that would add a little softer edge to the brand itself.
The overall design process with Samantha was so smooth and fun. She was really open to everything I was presenting and even loved the cheesy (haha, get it?!) mark that I presented with her blog design mockups.
It was so much fun bringing this design to life. I knew I wanted to do two new things that I hadn’t for other projects, which was a full-width Instagram feed in the footer, and a fun gradient, partial background color for the About page. Both were certainly interesting getting to work, but I managed to accomplish them and I couldn’t be happier about it. The live design turned out really nice, and the blog design is such a nice extension of the overall branding. You can check out the live design to see for yourself!