A few years ago I deactivated my Facebook group. Since then, it’s (honestly) aggravated me so much that so many people hang out on Facebook in the groups, and that I was missing out. I joined back last year, and I’m so happy I did. I’m part of tons of groups, where I’ve gained work and friends that I might have never had. I’m so happy to have Nesha here today to talk about how these Facebook groups can be super helpful for freelancers.
A year ago, I hardly ever logged in to Facebook. I had a Facebook page that I never used because it didn’t drive much traffic to my site, and I was in a few Facebook groups but never actually participated in discussions.
I was one click away from deleting my Facebook account forever.
Fast forward one year and my business makes most of its money via Facebook groups.
There’s a tendency among freelancers to focus on getting more likes for your Facebook business page. But because of Facebook’s algorithm, not everyone who likes your pages actually sees what you post. That’s why you should focus on Facebook groups instead.
When you find the right Facebook groups, you can:
- Gain friends for life
- Seek advice when you’re struggling with something
- Find clients
- Find freelancers in your niche who are willing to refer work to you
I’ve benefited from Facebook groups tremendously. In fact, my business would not be where it is today without them!
Here are just a few ways I utilize Facebook within my business:
- I run The Shelancers Club, a monthly club that has access to behind the scenes info on my business and also has a private Facebook group. Our Facebook group is an amazing resource. It’s an intimate group filled with advice and encouragement. It’s probably people’s favorite part of the club!
- I found two of my highest paying clients this year via a Facebook group. And the great thing is that they are very vocal in Facebook groups about their good experience with me, which opens the way to me booking even more clients.
- As well as being part of Facebook groups for creative business owners, I’m also in Facebook groups made solely for WordPress users. In fact, I posted a question about a serious problem I was having last month, and within an hour I was flooded with great advice and knew how to fix my problem.
How to find the right Facebook groups for you
Facebook groups are only beneficial when they serve you and help you. So look for groups that aren’t filled with promos, have daily discussions with plenty of comments, and are filled with potential clients or people with the same job as you.
Remember this: you’ll benefit the most when you are actively participating in discussions, asking questions and giving advice. Facebook groups won’t help you very much if you just lurk around, so get stuck in and watch as Facebook helps your business bloom.