When you first get into blogging or decide to start your own business, you immediately know that you’ve got to pull together a brand along with, well, a million other things. Many blog posts and websites around the web will tell you that to fulfill your brand “requirements” you must have:
+ a logo
+ a color scheme
+ a set of fonts
+ consistent social media usernames
+ consistent logos / graphics on all social media / other social sharing sites
And on, and on, and on. I’ll be honest, if you came to me and asked what you’d need, I’d recommend the same thing all these other sites do, but I’d tell you to go one step further: consider the person behind the brand.
You see, branding isn’t just about the logo or the look you present online, it’s about the person behind the brand, your story, your WHY, the message your share to your readers or clients (or both!), and more.
When you really get to the roots of your brand, when you discover your story and start sharing it, that’s when you start seeing the success that you’re dreaming will come after you start that blog or business.
It’s not enough to write on a blog consistently. It’s not enough to post pretty pictures on Instagram. You have to craft your story, your brand’s message, your WHY, and then you have to share it. Spread it like wildfire.
Because when we get clear on our brand, the story we’re telling, and the people we’re reaching, we become contagious. And that’s what you deserve. You deserve to be contagious.
Ready to start crafting your branding from the inside and out? Registration for Brand Catalyst opens December 4th, and it’s all you need to craft your best brand while learning simple and fun design steps to translate your message into a look that can take you to the next step. Sign up here to be the first to know when registration is open.