One of the big no-no’s in business (and blogging) is that you don’t rebrand too often. Many of us have talked all over the web about how one of our pet peeves is when you go to a site, a blog most of the time, and see that someone has yet again rebranded. It’s a total overhaul. Sure they’re using the same colors, and maybe they’re even using the same fonts. But it gets old. It’s like watching someone go through an identity crisis. It can be tiring trying to keep up with who they are this week.
But maybe you’re not that girl (or guy). Instead of struggling to keep the same branding and design for more than a month, you never change. You think you’ve outgrown your brand, but you’re not sure where to go next or when the best time to do so would be. The uncertainty keeps your rebrand on the back burner while you struggle with your good-enough-for-now branding.
No matter which category you fall into, I’ve got a few simple tips to help you figure out when it’s time to rebrand so you can stop stressing about your look, and focus on what you’re delivering to your readers (or clients)!
Is it just plain outdated? A pretty simple way to start off: is your branding just plain outdated? Maybe you fed into the trends two years ago so your blog is covered in floral prints or some outrageous font. You find yourself with heart eyes looking at blogs with sleek, simple designs. You’re brand is gravitating to a more holistic vibe, but your design is stuck with bright colors and a few different fonts. If you’re feeling like your brand is stuck in a different time period, it’s time to get a new look.
Has your message changed? Of course, we know it’s not just about the look, so take a deeper look. Has your message changed? Are you getting better in touch with who you are and what you have to offer? Uncovering your purpose and values can help you dig deeper in your brand, which can lead to a perfect time to rebrand.
Are you doing something completely different? Maybe you were a fashion blogger, but now you’re building a PR business. Maybe you had been selling homemade candles, but now you primarily coach business owners. Simple changes (like you added a new category to your blog or started selling to a broader client base) aren’t signs you should rebrand, but if you’ve taken a major left turn it’s time to consider overhauling your branding.
Obviously there are more times when it’s totally right to rebrand, these are just a few of the most common feelings you’ll run into. And look, don’t worry if you’re feeling this way, even if you just rebranded six months ago. In my opinion, it’s better to be in the best alignment with your brand than totally disconnected.