Every Thursday I send insights into my own life + business and challenges for your business through encouraging letters with actionable advice that will get you thinking outside the box while chasing after your big dreams. These letters, the Letters to the Wild Hearts, are where we can hang out in a more personal space and have honest conversations about this journey we’re on together.
By signing up for my weekly letters, you’ll also get instant access to the Wild Hearts Slack community, where we keep the conversation going each week, encourage, and celebrate each other!
Can’t get over how freaking brilliant @korymae‘s email today is! <3 ARE YOU ON HER LIST YET?
— Maggie Giele (@MaggieGiele) June 2, 2016
— amber brannon (@ambrandesign) February 5, 2016
— Erika Madden (@OlyviaMedia) December 14, 2015
There’s been something that’s been on my mind lately, and it’s the “big” numbers. The people telling us to buy their course so we can 10x our income this year. The people saying that if we just abandon our values and do things their way, we’ll grow our social media following by thousands per month.
You see, with the rise of transparent sharing, we’re seeing all of these numbers:
- $100k+ course launches
- 25k email subscribers
- 10k social media subscribers
And on, and on, and on.
First, we see those we look up to sharing these big numbers. Then they start to teach us how to obtain these big numbers because, well… that’s what we’re supposed to want right? Then we start to feel not-so-successful when we’re checking off all of the boxes yet we’re not hitting the same marks.
I know because I’ve been there. I’ve felt it.
But after feeling the struggle of not measuring up, I realized that I don’t need those huge numbers to be successful or happy with what I’m doing.
In fact, I love that I get to help passionate women like Amber create a brand + blog design that sets her up to reach her goals, to help the women in my course grow their email list by sharing my own experience, and to encourage you on your journey.
I get to do these things every single week, and although there are hard days here and there, I feel happy + successful with what I’m doing, and I don’t have the biggest numbers. Actually, if you’re curious:
- As of writing this I have 985 people on this list (with about 10ish unsubscribers each week)
- 2,171 Instagram followers, 2,681 Twitter followers, and 2,957 Pinterest followers
- I’ve been designing for 4 years, and I’ve yet to make $20k in a single year
You see, those “big” brands and bloggers teach us that it’s all about the big numbers, but I’m here to
say show you that you don’t have to have 5,000+ email subscribers or Twitter followers to be successful.
Only you have the power to define what success looks like to you, so it can be as simple as sleeping in, even on weekdays, having the freedom to go out for lunch with your spouse in the middle of the day, or working on the couch in yoga pants with a cute puppy cuddled up beside you :)
Moral of the story: you may have the “big” numbers that people are saying you should have and not make a single sale, ever book a client, or truly know the people in your audience. Or you could redefine what success means to you and realize that you’re already successful – even if you only have 100 email subscribers or social media followers.
My challenge for you this week: take a second to redefine what success means to you. Does it really mean reaching this huge income goal or getting a certain number of social media followers? Or does it mean that you’re already happy and successful with where you are now?
To being successful with small numbers,